Marketing tech consultant
Tips that make “hard code easier” so businesses can better leverage technology.
Who’s RoJo
😎 Short Bio
Hi, I’m RoJo—a marketer with 25 years of experience, a coder’s mindset, and a deep love for MarTech that works in the real world. I’ve built custom websites and WordPress plugins, integrated enterprise platforms like HubSpot, Salesforce, Act-On, and Eloqua, and led SEO/GEO optimization and social strategy from the ground up.
When I’m not building systems or writing content, I’m outside with my wife and kids—hiking, camping, or rock climbing—or inside a small venue catching local bands, ideally classic rock or heavy metal turned up to eleven. 🤘
🍎 Education
Bachelor of Business Administration (BBA), Information Systems
Baruch College, Zicklin School of Business
2001–2005 • Graduated Cum Laude • GPA: 3.6
📜 Certifications
Search Engine Optimization and Content Marketing
IBM • 2025
Artificial Intelligence in Marketing
University of Virginia • 2024
AdWords Search Certification
Google • 2016
Marketing
University of Pennsylvania (Coursera) • 2014
Skills for Success
Dale Carnegie Training • 2013
VideoSeries
How To Setup ReCAPTCHA
Learn how to protect web forms from bots with Google reCAPTCHA. I’ll walk you through both the classic image challenge and the invisible method, where no user interaction is required.
How To Install a Child Theme
Learn why using a child theme is so important if you want to customize your WordPress website. In this video, I’ll walk you through the entire process—from creating a child theme to activating it—step by step.
